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General facts about translations |
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Hispanics and their buying power
The immense buying power of the nation’s Hispanic consumers is reshaping the retail and commercial landscape of the United States;
The increasing number of Hispanics who are successfully starting and expanding their own businesses is another potent force powering the growth of this consumer market, as evidenced by the 1.2 million Hispanic-owned firms in the U.S.
If you want to have a successful business, you can no longer afford to ignore the Hispanic market and their $750 billion spending-power opportunity that few big brands ignore these days!
What You Need to Know about Hispanic Marketing
Here are the some strategies to reach out to these potential customers:
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Learn your audience first
Just because there are many flavors of Latino life doesn't mean there aren't large groups with shared experiences who might buy your product or service. Typically, big metro areas have two or three nationalities that might give you enough focus to make broad marketing outreach worthwhile.
I recommend you to reach the U.S. Census Bureau, little overwhelming in detail, but can help you drill down to precise numbers by age, race, and income down to county subdivisions.
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Look for the right medium, if you have budget
Spanish-language newspapers are springing up across the country. Local Spanish-language TV is hugely popular and, often, cheaper than you'd expect. There are also plenty of high-end consumer and business magazines, mostly in English, aiming to make affluent Hispanic readers your customers.
Hispanics do consume mass media, but many marketing experts counsel street-level, face-to-face and translated direct marketing, through cultural festivals, sporting events and in the barrios themselves to reach your targets in familiar surroundings.
Do you have Spanish-speaking customers and no bilingual sales help? Why would your clients come back, or refer you? Translate all marketing materials to Spanish, hire bilingual personnel to help your clients, make your company name readable and understandable by your Latino audience, they will make the word of mouth market for your benefit and their comfort.
Talk to Us!
Do you have any questions about Translations -- or any other challenges or successes you'd like to share with us? Tell us about them at:
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Google Adds Virtual Keyboards for Search in 35 Languages
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Google users who queried the search engine in non-English languages were previously challenged by keyboard limitations. To address the problem, the company has integrated virtual keyboards for Google search in 35 languages.
Now searchers typing in Alabanian, Croatian, Greek, Arabic and 31 other languages can click the small keyboard icon to the right of the search box on the Google homepage or search results pages to bring up a virtual keyboard.
With the on-screen keyboards, non-English text input is now as simple as clicking on the virtual keyboard or pressing corresponding keys on a physical keyboard. It’s a small addition to the search experience with big advantages for non-English users. |
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 Legal translation requires very specialist knowledge; wording for such an instrument is very precise and can be no ambiguity. Getting the translation of legal documents incorrectly can lead to confusion, frustration, undue delays and huge costs.
It's, why - for your peace of mind - we only work with translators who are suitably qualified translation of legal documents.
If you need to translate contracts, summons, a complaint or evidence tape transcription, you can be sure that the translated document we return to you will be 100% correct.
The use of the legal translator for you
Our project managers, will be able to find and use the right translator for you. So, if you're the counsel or the prosecutor, and you must transfer the evidence or documents to the mountain court case, or if you've bought a Villa in Spain (Lucky You!) and you need to transfer your case, we'll use correct translation specialist for you.
We cannot account how important is the fact that legal translation must be absolutely correct, and we are proud of our accomplishments every time.
Our translators fully understand about legal terminology and have an idea of the common law and civil law legal system, which are used throughout the world.
The growth of international trade has increased the demand for legal translations. Because we use only in-country translators to work on legal translations, they understand the local culture, have knowledge of their country’s legal system and understand the meaning of the provisions is used.
Our project managers will always ask you which is the context of your translation and in what circumstances it will be used in. By doing this, we can exactly match the translators with the right legal knowledge and experience to your translation.
Privacy and service
You can be assured that privacy is very important to us, that all documents will be processed under our strict principles of confidentiality. By maintaining this level of service we have many customers who entrust us with their work, and therefore return to us time after time.
Let Translations Wave manage your Legal translations. |
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Translations Wave interpretation services can help to bring people together, overcoming language difficulties of all sorts. There are many situations in which you may need an interpreting service, and choosing the right interpreter can help social or professional situations go well. Translations Wave will take care of all of your linguistic needs.
We specialize in Immigration, Legal, Real State, Conferences and many more, we can accommodate to you own needs.
Request your quote today!
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Why learn Spanish?
Because not only learning Spanish is becoming increasingly important in terms of the global economy, it can also play a major role in your own personal development. The Spanish passion for living is contagious and once you start learning the language and culture, you won't ever want to stop.
The importance of Spanish
"More and more companies value employees with knowledge of the Spanish language, a language giving access to one of the fastest growing markets in the world."
Why learn Spanish? If you speak Spanish, you can communicate with nearly 500 million people worldwide! Think how many more employment opportunities you can have! And if you want to go to Spain or Latin America, knowledge of Spanish will go better.
Here is some of the reason why you should speak Spanish:
Global statistics of the Spanish Speakers
• Spanish is the world’s third most spoken language after Chinese and English, and ranks second in terms of native speakers.
• In the late 19th century, 60 million people speak Spanish. Today nearly 500 million people worldwide speak Spanish!
• Spanish is the native language of about 388 million people in 21 countries (Mexico: 102 million U.S.: nearly 40 million, Spain: 44 million, Colombia: 44 million, Argentina: 39 million, Venezuela: 28 million, Peru: 28 million ...) in addition, widespread in many others, where it is not an official language.
• Hispanic consumers are the fastest growing segment of the market in North America. Their population in the United States grew by 60% in just one decade, and their purchasing power is expected to exceed $ 1.3 billion by 2013.
• Spanish is the second most used language in international communication, as well as an official language of the UN and its organizations.
Below we offer economic and cultural reasons to learn Spanish.
Economic indicators...
• 29 million U.S. residents over age 5 speak Spanish at home. It’s about 1 out of every 10 U.S. residents, a huge consumer and business-business market.
• "The world is rapidly becoming multilingual and Arabic and Spanish are both key languages of the future" said language researcher David Graddol, commenting on a report presented to the British Council.
• No one aware of the changing tides of business could fail to notice that we increasingly operate in global markets. Foreign language fluency is a significant asset for job seekers, since more and more companies’ trade internationally.
• U.S. Census Bureau reports that the nation’s Hispanics will increase to 49.3 million from 38.2 million by 2015. 39 million Hispanics currently residing in the United States account for 13.67% of the total population. Population growth has increased demand for Spanish-language media: radio, television, newspapers, magazines, marketing
• Latin American countries that are experiencing strong economic growth and becoming important global commercial partners. Newly created MERCOSUR and the existing free trade agreements between countries of Latin America and North America (ALADI, the Andean Community, CACM, NAFTA, G3), is expected to lead to further growth in Latin America.
Why Spanish? Because not only learn Spanish becoming increasingly important from the standpoint of the global economy, it can also play an important role in your personal development. The Spanish passion for life is infectious and when you start to learn their language and culture, you won't ever want to stop.
Request your quote for your one on one class!
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